Kenyan Mobile Lenders Embrace AI to Boost Business and Reduce Default Rates
The use of mobile loan applications to take loans in Kenya increased in Kenya during the global economic slowdown due to the coronavirus pandemic and the persisting war in Ukraine. Digital financial service providers in Kenya are now adopting machine-learning strategies to help them weed out serial defaulters.
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A photo of a person’s hand using a calculator app on a phone with dollar bills and a notepad around it |
Tala is one of the leading mobile lending apps in Kenya and among the first to use machine learning. It uses
AI to improve its business and reduce defaulters. AnnStella Mumbi, the general
manager of Tala, said in an interview with K24TV that Tala has a platform that
uses smart AI systems to look at a lot of data and find out how people borrow
money
In the interview, she spoke about how Tala which is at the
forefront of implementing machine learning enables them to determine three
things when you want to apply for a long-term loan which includes;
- Curbing
fraud
- The
ability to repay a loan
- Finally,
your willingness to repay
CURBING FRAUD:
Mobile lending is a
common way of getting credit for many people in Kenya who have low income or no
bank account. But it also comes with the risk of fraud. According to the Kenya
Deposit Insurance Corporation (KDIC), mobile lending fraud cost Kenyans about
4.5 billion shillings (40 million US dollars) in 2021.
To prevent this, mobile lenders need to verify the identity of their customers before giving them loans. One way to do this is to send a one-time password to the customer’s phone number. Another way is to use biometric authentication, such as fingerprint scanning or facial recognition, which are more secure than passwords.
Verifying the identity of customers has many benefits for mobile lenders in Kenya, such as:
- It helps to stop theft: Fraudsters often use fake identities or
stolen phone numbers to get money from mobile lenders. By checking the identity
of customers, mobile lenders can avoid falling into their traps.
- It reduces the risk of money laundering: Money laundering is when someone gets money from illegal sources and tries to make it look legal. Mobile lenders can avoid being used for money laundering by verifying the identity of customers and tracking their transactions.
- It increases customer confidence: Customers who know that their
identity has been verified are more likely to trust mobile lenders and use
their services. This can improve customer loyalty and satisfaction.
THE ABILITY TO REPAY LOAN
Many Kenyans use
mobile lenders to borrow money, but some of them fail to pay back their loans
on time. This can lead to higher interest rates and being blacklisted by the
Credit Reference Bureaus (CRB).
Mobile lenders usually
check how fast you pay back your loan to see if you can afford another one.
Some of the factors that can affect your ability to pay back a loan are:
- Income: Your monthly income is very important for paying back
your loan. If you don’t earn enough money, you may not be able to pay back your
loan.
- Credit history: Your credit history shows how well you have paid
back your previous loans. If you have a good credit history, you are more
likely to get a loan with lower interest rates.
- Employment: Your employment status also matters for paying back
your loan. If you have a stable job, chances are high to pay back your loan
faster than if you are unemployed.
- Interest rates: The interest rate on your loan can also affect
your ability to pay back your loan. If the interest rate is too high, you may
have trouble paying back your loan.
If you fail to pay
back your loan on time, there are consequences that can make it harder for you
to borrow money in the future. You can also be sued by the lender and lose your
assets. This will also damage your credit score. To avoid these problems, you
can do some things to help you pay back your loan, such as:
- Financial education: Financial education helps you to manage
your money better and avoid getting into debt. One can learn how to budget
and save money to pay back your loan.
- Credit counseling: Credit counseling helps you to come up with a
plan for paying back your loan if you are struggling. It's important to get advice from
experts on how to deal with your debt and improve your credit score.
- Debt consolidation: Debt consolidation helps you to reduce your
monthly loan payments by combining all your loans into one. You can pay less
interest and have more time to pay back your loan.
- Loan modification: Loan modification helps you to lower your
monthly loan payments by changing the terms of your loan. By negotiating with your lender to get a lower interest rate or extend the repayment period.
WILLINGNESS TO REPAY
Here is a possible rephrased paragraph that sounds more human:
How much a person is willing to spend on a certain product or service is called willingness to pay. It also shows how risky it is to lend money to someone and what interest rate they should pay.
Some of the things that can affect how willing Kenyans are to pay back their loans are:
- Income: Kenyans who earn more money can pay back their loans
more easily, so they are more willing to pay.
- Assets: Those who own more things, like land or houses, can
also pay back their loans more easily, so they are more willing to pay.
- Credit history: Kenyans who have paid back their previous loans
well are seen as less risky, so they are more willing to pay.
- Purpose of the loan: People who borrow money for something
useful, like starting a business, are ready to pay a higher interest rate than
Kenyans who borrow money for something fun, like buying a new phone.
When Kenyans pay back
their loans, mobile lenders can lend money to more people. This can help more
people access financial services and grow the economy. Some of the benefits of
being willing to pay for loans are:
- Access to more loans: Those who are willing to pay can get
more loans approved, and maybe even borrow more money.
- Lower interest rates: People may be able to get lower interest
rates on their loans if they are willing to pay.
- Better credit scores: Individuals who pay back their loans on time
will have a good credit score. This can make it easier and cheaper to borrow
money in the future.
- Improved financial well-being: Most individuals who can handle their debt
well can improve their financial well-being and build a better future for
themselves and their families.
Many people around the
world do not have access to formal financial services and use mostly cash in
informal businesses. This makes it hard to avoid defaulting on loans. Mobile
lending has a stable payment rate of about 90%, which has been the same for the
last two years after COVID-19. This shows how mobile lending is innovating to
serve customers better.
IMPROVING BUSINESS AND REDUCING DEFAULTS: MOBILE LENDERS AND MACHINE LEARNING
Mobile lending is a
big business in Kenya, but it also has a lot of challenges, such as defaulting customers and data abuse. Machine learning can help mobile lenders improve
their business and reduce default rates in many ways, such as:
- Improving credit scoring: Machine learning can use a lot of
data, such as financial history and mobile usage patterns, to help lenders find
borrowers who can pay back their loans and offer them better terms. It can also
help lenders avoid lending to borrowers who are likely to default.
- Fraud detection: It can spot fraudsters who try to
cheat the system by using fake identities or stolen phone numbers. also by monitoring transactions and user behavior and alerting lenders if something is wrong.
This can help lenders to protect their money and discipline defaulters.
- Personalized loan offers: By customizing loan
offers for each borrower based on their needs and preferences. This can lead to
more satisfied customers and fewer defaults.
- Improve customer service: Finally, it can make customer
service faster and easier by automating some tasks, such as loan applications
and reminders. This can free up staff to focus on more complex tasks and
provide a better experience for borrowers.
Conclusion
In Kenya, many people get loans from their phones, which is very convenient and fast. But this also has some problems, like people not paying back their loans, getting cheated by the lenders, or using the money for illegal things. Some lenders are using smart machines (AI) to solve these problems and make their businesses better and safer. AI can help lenders look at data, check who can pay back their loans, offer different kinds of loans, and talk to their customers.
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